Websites & Online Stores

Most business websites fail in one of three ways. They are slow, so people leave before the page finishes loading. They are fragile, so every change means a developer and an invoice. Or they were built to look good in a demo rather than to be used every day for the next five years.

I build the other kind.

What I build

WordPress when you want a familiar editing experience and a large plugin ecosystem, and you have someone who will keep it updated.

Shopify when you are selling products and need payments, inventory, shipping, and tax handled by a platform that already does it well.

Next.js when you want speed and control — a site rendered ahead of time, served from a CDN, with a browser-based CMS behind it so the copy is still yours to change.

The platform is a decision, not a preference. I pick it based on who is going to maintain the site, what it has to integrate with, and how often it changes. If your business genuinely runs better on WordPress, I will tell you that rather than sell you a rebuild.

Built to be edited

A website you cannot change is a website that goes stale. Every site I build ships with a content layer you can actually use — page copy, images, navigation, and SEO fields, editable in a browser without touching code or waiting on me.

This site is the example. The entire homepage, its sections, the page you are reading now, and the site-wide settings are edited through a browser admin that commits the change and redeploys automatically. No FTP, no staging dance, no plugin conflicts.

Built to be fast

Speed is not a vanity metric. It decides whether the person who clicked your ad ever sees your offer.

Fast means the page is rendered before it is requested where possible, served from a CDN close to the visitor, with images sized correctly, fonts that do not block rendering, and no third-party scripts loading things nobody uses. It means a real budget on page weight, not a plugin that claims to optimise.

I cover this in more depth on Speed & Search.

I have run a store, not just built one

I founded and operated Sole By Style, a Shopify retail brand, for eight years — custom theme development, email automation, paid media, integrations, SEO, POS, and merchandising. Nearly $10M in lifetime sales across 25,000+ orders.

That matters here for one reason: I have been the person whose revenue stops when checkout breaks on a Saturday. I know which parts of an e-commerce build are load-bearing and which are decoration, because I have had to fix them with money on the line.

Recent launches

Client sites I have designed, built, and launched:

• Studio Archive — a custom Shopify theme
• Against The Odds — an apparel brand storefront
• Carl's Deli — a restaurant site

You can see all of them, with links, in Selected Work on the homepage.

What a project includes

• Discovery — what the site has to do, and what "working" means for your business
• Platform and architecture decided before anything is built
• Design and build, responsive from the start, not retrofitted for mobile
• A CMS you can operate, with the fields you will actually need
• Technical SEO in place at launch: structured data, sitemap, metadata, clean heading structure
• Analytics wired up so you can see what happens after launch
• Deployment, then monitoring and improvement as the business changes

That order is deliberate — it is the same process I use on every build.

Who this is for

Businesses that depend on their website working, not ones that need a brochure. Founders with a product and no site. Retailers moving off a template that has stopped fitting. Teams whose current site takes a week and a developer to change one line of copy.

I work with clients in Cincinnati and nationwide.

Have a site in mind, or one that needs rescuing? Tell me about it — what it is, what is broken, or what does not exist yet. I reply within one business day.