Automotive Website Audit Tool · Next.js
Auto Dealer Optimizer
Open-source audit tool for automotive dealership pages, built to run across large dealer groups at scale.
About the project
Auto Dealer Optimizer analyses high-traffic pages on automotive dealership websites and returns prioritised recommendations for SEO, conversions and customer experience, including suggested replacement content.
It is built for dealerships rather than websites in general. It knows the difference between a vehicle detail page and a used-inventory results page, why a service page needs an online scheduler, and why finance pages should welcome all credit types. Every finding comes from a deterministic rules engine rather than a language model, so the same page always produces the same, auditable result.
What it does
- Classifies each URL as one of 16 automotive page types, such as vehicle detail, new, used and certified inventory, service, finance, trade-in and specials
- Extracts about 25 signals per page, from title, meta and heading structure to schema, visible price, phone number, hours, reviews and calls to action
- Runs universal SEO and technical checks plus conversion checks specific to each page type
- Rates every finding by category and severity, flags quick wins, and explains why it matters for a dealership
- Scores each page 0 to 100 from traffic, business value and issue severity, and sorts pages into priority tiers
- Suggests replacement content: H1 rewrites, intro copy, calls to action, FAQs and internal-link ideas
- Exports a PDF report, keeps recent audits in the browser, and falls back to pasted HTML when a page blocks fetching
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